Evaluating your customers evaluations (15A)

We were asked to interview, allowing for a different perspective on shopping methods and finding the best way to ensure your product pass all the tests. My three people are Martin Donald, a mother of 2 and a woman balling on a budget, Dustin Boule, a self titled money saver, and lastly Blu Smith an independent young adult living off campus at FIU. 

      

   Interviews:

1. Martin Donald is a married woman of 12 years with 2 kids. She spends most of her days working and taking care of her family, but on her spare time she is in charge of her households finances. I gave her the example of type of cleaning product would she pick to disinfect her household and what determined that the product would be bought. She said that the brand she uses is Lysol if we are talking about wipes or spray on disinfectants, but nothing beats the price and the quality job of Clorox bleach. She said that the main reason she uses bleach in her house is that she trusts in the brand and that it will do what it says on the label. She also wanted to state that, in her opinion, Clorox bleach didn't have as strong a scent as other leading brands with definitely helps with her purchase choice. She typically does the shopping and her favorite place to go is Walmart because they have everything from school supplies, food, electronics, ect all in one place; plus the prices are usually affordable. She typically likes to use a credit card to pay her shopping bills but will use cash if on hand. She definetly prefers going to the store because it is close to her house, on the way to her house after coming home from work and picking up her kids, and it is cheaper to buy it in store than pay a delivery fee. The most importnant thing for my customer is finding a balance of price and quality; she doesn't want to pay a fortune for simple accessories or household necessities.

2. Dustin Boule is married with three dogs who he considers his children. He is an older gentlemen, and happens to be a veteran for the US military, specificlally the Marines. I gave him the scenario of picking dog food for his children and what helps determine his purchase. He has used the same brand of dog food for as long as he can remeber having a dog, which is Nutro. The flavour varies and so does the location in which he buys the dog food. Sometimes it will be at Petsmart or Target, but he says that he mostly gets it from Walmart or online. He pays a pretty penny for his dog food, but he doesnt mind the extra cost because the brand is one of the safest, according to his vet, to feed your dogs. He doesnt like to get it online because he doesn't like to wait too long for stuff he needs but will do it if it is easier to get for him. He pays with credit and debit card usually, he doesn't carry cash anymore these days. I would say that quality is definetly his main priority and he knows that he has the money to afford it then he will and can do what ever he wants to obtain it.

3. Blu Smith is great example of a broke college kid. She lives on her own, works tirelessly to pay rent and tuition without the help of her parents all while keeping a 3.4 gpa in college. I gave her the scenario of bedsheets or a conforter and what would determine this buy. She, unsurprisingly, said the cost was the most important variable. The cheaper the better she says and only Marshalls and Ross have the best deals for cloths, bedding, and other household accessories that every person needs. Money is tight most of the time so she can't afford to splurge on nonesense like other people can. The quality, in her opinion, is not less becasue it costs less, it is just harder to find, but she says if you look you can find it. She pays alot of her purchases using cash because she works at a resturant as a waitress and gets lots of tipping money. She is trying to pay more with credit, but she struggles with what to do with the rest of her tip money; a dilema i will not indulge in. 

My conclusion(s): 

In conclusion, the three individuals all cared about quality the most. Price was a very close second, but even then my participants found a way to get great quality items with a low cost. Each of my participants don't care about really expensive or extremely high quality items for the most part. They shop at places that have generally everything that they could need in a daily basis; no specific location for specific reasons. They all also recognise the importance of building credit and prefer going on person for purchases, to make sure they know exactly what they are buying and the condition it's in.